This is brand design that uses collective memory and cultural relevance to help businesses connect with their customers.
Branding is so much more than a logo on a business card. By drawing on shared references and aesthetic language, any brand can become instantly recognizable and any business can feel immediately trustworthy.
You weren't meant to blend in. Your brand shouldn't either.
Branding is so much more than a logo on a business card. By drawing on shared references and aesthetic language, any brand can become instantly recognizable and any business can feel immediately trustworthy.
MY PHILOSOPHY
01 — Your uniqueness is your competitive advantage.
You’ve probably spent a lot of your life feeling or being told you’re a little different. Maybe you’re the creative one, the weird one, the one with the oddly specific taste or the ideas that don’t fit neatly into a box. Those are the things that make you interesting and they can be what makes your business unforgettable. Your brand shouldn’t sand down your edges in an attempt to look “professional.” It should turn the volume up on what makes you unique. Through the branding process, we’ll uncover the personality, perspective and point of view that make your business different, then build a brand that gives you the confidence to share it with the world.
MY PROMISE
02 — When your brand feels right, everything else gets easier.
When your brand is authentic reflection of who you are, it becomes easy for people to recognize you, trust you and remember you. You become familiar. Familiar becomes trustworthy. The right clients feel like they know you before you have even had a conversation, and every touchpoint tells your story. Marketing feels less like a guessing game. Showing up online doesn't feel quite so awkward. You stop wondering if your website, social media or business card reflects the quality of your work because you already know it does. That's the difference between simply having a brand and having designed to help your business grow.
MY APPROACH
02 — When your brand feels right, everything else gets easier.
When your brand is authentic reflection of who you are, it becomes easy for people to recognize you, trust you and remember you. You become familiar. Familiar becomes trustworthy. The right clients feel like they know you before you have even had a conversation, and every touchpoint tells your story. Marketing feels less like a guessing game. Showing up online doesn't feel quite so awkward. You stop wondering if your website, social media or business card reflects the quality of your work because you already know it does. That's the difference between simply having a brand and having designed to help your business grow.
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The Brand Startup
A start-to-finish branding package for new businesses and new chapters.
This offer might be right for you if…
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You’re starting a new business. (Congratulations!)
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Your turning your side hustle into a legit business.
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Your business is moving into a new space. (Exciting!)
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You’re ready to start building your personal brand.
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You have a brand but you don’t like anything about it.
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You don’t mind your brand but you want a fresh start.
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You want to be strategic with your brand positioning.
The Brand Refresh
A strategic refresh for business owners who have outgrown their current brand.
This offer might be right for you if…
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You have a logo but it doesn’t feel like you anymore.
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You have a logo but it feels outdated or unprofessional.
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You have a logo but your brand doesn’t feel consistent.
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Your business has grown but your brand stayed the same.
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You want to refine your visuals without starting over.
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You want to elevate your brand without losing equity.
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You want to celebrate your success with a new look.
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Hi, I'm Erica James
I started learning graphic design on a purple gumdrop-shaped iMac in the early 2000s, and by the time I got to high school, I was spending more time in Adobe than I was on MySpace.
At the time, I had my heart set on writing, so I got a journalism degree and caught the death rattle of that industry before I shifted into marketing, where I worked for more than a decade.
Journalism taught me how to tell a story, marketing gave me the tools to develop strategy and design allowed me to bring it all to life, so I decided to start my own brand design business.
Today, I help other business owners stand out and show up with confidence by designing brands that look professional, feel authentic and work strategically.
You're here because you're ready to be seen. I'm here to help make that happen.
RECENT WORK
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TEXTS FROM CLIENTS
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READY?
I'm currently based in Hamilton, Ontario but I work with clients all over Canada.
